You probably don’t think of Target as a place to shop for sex toys, but the mass retailer sells everything from condoms to lubricants. You can find a wide range of affordable toys, including this aesthically pleasing three-speed external silicone vibrator from SheVibe.
Here you can also find kegel exercisers, G-spot vibrators and remote-controlled rabbit vibes. Prices start at $20 for beginner-friendly toys and get pricier as you add more features.
Babeland
Babeland was founded in 1993 by Claire Cavanah and Rachel Venning to fill a gap in women-friendly, sexual exploration. Their name was a spoonerism of Babes in Toyland, the title of a 1934 Laurel and Hardy film, and they were committed to providing information and encouragement for women who wanted to explore their kinks and pleasure. Today, they have a handful of brick-and-mortar stores in Seattle and New York City as well as a thriving online store.
This site carries toys from many of the same top brands as other online sex toy shops, like Adam & Eve, LELO, and Doc Johnson, but they also have some more niche offerings that are less available elsewhere. For example, they carry a line of silicone kegel balls and an array of vibrators, including the Lovehoney Satisfyer Pro 2. They also have a variety of toys that are great for beginners, such as the We-Vibe Boost.
Another great thing about this site is that they’re constantly updating their inventory with new toys, a trend that has been echoed by other websites as well. In addition to traditional adult toys, this site carries a range of pleasure accessories, like lubricants, bondage tools, and autostrokers. It even has a section for couples toys, so that you can find the perfect gift for your partner.
Unbound
If you’re looking for a sex toy that looks and feels as good as it sounds, look no further than the women-owned Unbound. This shop offers brightly-hued toys with a cute aesthetic that are both waterproof and USB-rechargeable. They’re also a great option for gifting—we’re especially fond of their Best Sellers Set, which includes the three-inch tall Puff suction vibrator and a ten-speed external silicone vibe. You’ll also get a tote bag and a sanitizing spray and compressed towelettes for easy clean up.
Unlike many other sex toy brands, Maude does not categorize its vibrators as “men’s” or “women’s.” Instead, it offers gender-neutral sex toys that can be used by anyone who is interested in external stimulation. Their bestselling Vibe is made of medical-grade silicone that’s smooth and silky but not buttery, has two small control buttons, and charges via USB. Their new Drop is a slim teardrop-shaped toy that tapers into a point and comes with a cute canvas zip pouch.
Another new-to-us fave is Overkink, a Black-owned sex and wellness site that’s been around since 2018. It has a great collection of toys by indie brands like Adam & Eve, LELO, and Doc Johnson. Plus, Overkink is committed to never selling sex toys or lubes that contain ingredients that could be harmful to your health.
Organic Loven
Organic Loven seeks out the safest and most nourishing pleasurable intimate products to help people live happier, healthier lives. Their sleek, minimalist online store carries their own brand plus toys by LELO, Maude, and Smile Makers. They also have a line of sexual wellness products like lubes and massage oils. Their discreet shipping makes them an excellent choice if you’re concerned about your privacy.
This women-owned site carries fan-favorite vibrators and sex toys designed in-house along with a wide array of intimate products. Their site is like a mashup of Pinterest and a sex manual—the graphics really enhance the experience of learning about the toys. For example, the Tennis Pro is an ergonomically designed clitoral stimulator that’s perfect for hands-free couples play and includes a lesson on how to use it (including a graphic explaining the G-spot).
It has a wide range of colors and textures, and they don’t categorize the toys into “men’s” and “women’s.” The pink-pepper-scented Maude website centers sexual wellness in wellness, and their sex toys look as luxe as they feel. They’re made from platinum-grade silicone and are charged with a super-quiet motor. They even have a self-love massage tool that’s great for clitoral stimulation. They’re expensive, but they are a must-have for anyone who loves sensory experiences. They have a 30-day return policy and free shipping.
Amazon
As the most widely known sex toy shop, it’s no surprise that Amazon offers an impressive selection of adult toys. While they don’t usually carry the more artisanal toys and kink-focused pieces of indie shops, they have a lot to offer for a variety of budgets. If you’re looking for a basic g-spot vibrator, a small waterproof vibrator or a USB-recharging clitoral stimulator, you’ll find all of them on the site.
The e-commerce giant also offers discreet shopping options. You can search by brand name, toy type or sex appeal. You can even use your Prime benefits to tack on an extra free shipping item. There are even options to buy a complete set of sex toys like the aesthically-pleasing, ergonomically designed 10-Mode Waterproof Vibrator for only $25.
For those who want a little more education before making their purchase, the curated online store Wild Flower has everything from a sex ed blog to a slew of kinky videos. The shop is known for their gender-neutral Enby toy and carries popular brands such as Satisfyer, LELO and Trojan.
The sexy and sleek online store Maude is a favorite among minimalists for its line of sleek and discreet vibes. The shop carries everything from a small vibrating drop with three super-quiet speeds to a rechargeable egg vibrator with 17 (yes, 17!) vibration patterns. Maude also sells high-end wellness products such as premium-ingredient lubes.
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